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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    Which of These Is NOT One of the Major Techniques
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Which of These Is NOT One of the Major Techniques

Question 86

Question 86

Multiple Choice

Which of these is NOT one of the major techniques for assessing marketing plans?


A) The marketing audit
B) Functional cost allocation
C) Marketing cost analysis
D) Sales analysis

Correct Answer:

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