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    Exam 14: Value Chain Management and Logistics
  5. Question
    Which Concept in Distribution Is Based Upon the Concept of Long-Term
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Which Concept in Distribution Is Based Upon the Concept of Long-Term

Question 3

Question 3

Multiple Choice

Which concept in distribution is based upon the concept of long-term relationships, and partnerships between customers and their suppliers?


A) Relationship marketing
B) Customer service
C) Direct channels of distribution
D) Vertical integration

Correct Answer:

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