Multiple Choice
In the diffusion process, innovators tend to be
A) opinion leaders, and to adopt new ideas with discretion.
B) aggressive, communicative, and worldly.
C) tradition bound, conservative, and suspicious of change.
D) socially aggressive, cosmopolitan, and willing to accept risk.
Correct Answer:
Verified
Correct Answer:
Verified
Q39: A product idea is converted into a
Q40: The product life-cycle concept suggests that decline
Q41: A manufacturer changes its marketing strategy to
Q42: A firm first positions a new product
Q43: A major disadvantage of using laboratory-oriented sources
Q45: When products reach the late majority and
Q46: A firm can modify its marketing strategy
Q47: A major disadvantage associated with test marketing
Q48: Problems associated with production, such as a
Q49: A product manager learns that only 20