A Product Manager Learns That Only 20 Percent of the Potential

Multiple Choice

A product manager learns that only 20 percent of the potential supermarkets have initially agreed to display a new brand of instant coffee in single-serving sizes. Through an extensive couponing effort, an additional 10 percent of the supermarkets have begun to display the new product. In which stage of the new-product planning process would these data be generated?

A) Concept testing
B) Product screening
C) Business analysis
D) Test marketing