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    Exam 13: Conceiving, Developing, and Managing Products
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    In the Diffusion Process, the Mass Market Is Comprised of
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In the Diffusion Process, the Mass Market Is Comprised of

Question 59

Question 59

Multiple Choice

In the diffusion process, the mass market is comprised of


A) innovators and early adopters.
B) innovators and the early majority.
C) the early majority and the late majority.
D) the late majority and laggards.

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