Multiple Choice
Which of the following is NOT an optimal use of test marketing results?
A) To determine which of several product versions has the highest sales potential
B) To study how perceived risk affects the search process
C) To study the impact of a new product on a firm's existing products
D) To evaluate dealer willingness to stock a new product
Correct Answer:
Verified
Correct Answer:
Verified
Q52: Test marketing is most accurately characterized by
Q53: The product screening stage of the new-product
Q54: In which stage of the new-product planning
Q55: The new-product planning process can terminate at
Q56: Compared with product screening, the business analysis
Q58: A firm with an established distribution network
Q59: In the diffusion process, the mass market
Q60: In the business analysis stage of new-product
Q61: A firm would first identify its basic
Q62: Demand and cost projections, competition, and profitability