Multiple Choice
Which of these is NOT a major disadvantage associated with a standardized package design for use by an international marketer?
A) Inability to meet the unique packaging needs of consumers in at least one country
B) Lengthened time requirements to enter a new foreign market
C) Concern that a package will be offensive to consumers in a country
D) Higher packaging costs due to small production runs on labels
Correct Answer:
Verified
Correct Answer:
Verified
Q66: Firms with a well-defined organizational mission are
Q67: Brand extension strategies are more easy to
Q68: Which pair of branding strategies is most
Q69: Specialty products are generally characterized by<br>A) low
Q70: Promotional costs are higher in individual branding
Q72: Displays, availability of credit, and in-store demonstrations
Q73: The simplest product management organization is the<br>A)
Q74: Brand loyalty can be measured through use
Q75: The use of a package as a
Q76: The same item can be either a