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    Exam 11: Basic Concepts in Product Planning
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    The Use of a Package as a Point-Of-Sale Display to Increase
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The Use of a Package as a Point-Of-Sale Display to Increase

Question 75

Question 75

Multiple Choice

The use of a package as a point-of-sale display to increase sales in a self-service environment is an example of what packaging function?


A) New-product planning
B) Usage
C) Containment and protection
D) Communication

Correct Answer:

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