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    Exam 11: Basic Concepts in Product Planning
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    Compared with Shopping Products, Convenience Products Involve
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Compared with Shopping Products, Convenience Products Involve

Question 90

Question 90

Multiple Choice

Compared with shopping products, convenience products involve


A) lower perceived risk.
B) greater information search by consumers.
C) brand insistence.
D) less consumer knowledge prior to purchase.

Correct Answer:

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