Which of These Does NOT Illustrate the Concept of Brand

Multiple Choice

Which of these does NOT illustrate the concept of brand equity?

A) A consumer being loyal to a brand of personal computer on the basis of the product's image
B) A consumer being brand insistent to a soda brand
C) A publishing firm being purchased for $10 million over its book value on the basis of its ownership of some real estate with high capital appreciation possibilities
D) A publishing firm being purchased for $10 million over its book value on the basis of its reputation