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    Exam 11: Basic Concepts in Product Planning
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    The Consumer Goods Classification System Recognizes That a Consumer Can
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The Consumer Goods Classification System Recognizes That a Consumer Can

Question 96

Question 96

True/False

The consumer goods classification system recognizes that a consumer can at one time view a good as a shopping good, and then, after considerable experience with the good, view the same good as a specialty good.

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