Multiple Choice
The most appropriate distribution strategy to be used along with undifferentiated marketing is selling through
A) few outlets, so that customer service can be maintained.
B) a moderate number of outlets, so that price competition would be lessened.
C) a large number of outlets, however, choosing outlets that are not in direct competition with one another.
D) all possible outlets, so that sales are maximized.
Correct Answer:

Verified
Correct Answer:
Verified
Q96: By developing too many product alternatives, a
Q97: Which of these statements about the VALS
Q98: A manufacturer is concerned that its employees
Q99: Which statement about the heavy-half theory is
Q100: Undifferentiated marketing is most effective when demand
Q102: The major difference between simple trend analysis
Q103: Meaningful product differentiation must be based upon
Q104: Which target market approach involves the most
Q105: Which sales forecasting technique is most appropriate
Q106: a. Differentiate among homogeneous demand, clustered demand, and