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    Exam 10: Developing a Target Market Strategy
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    Which Sales Forecasting Technique Assumes That a Firm's Share of Industry
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Which Sales Forecasting Technique Assumes That a Firm's Share of Industry

Question 45

Question 45

Multiple Choice

Which sales forecasting technique assumes that a firm's share of industry sales will be constant?


A) Jury of executive opinion
B) Simple trend analysis
C) Market buildup method
D) Market share analysis

Correct Answer:

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