Multiple Choice
The Following Questions are linked to this scenario: A fuel-oil retailer has researched the demand patterns for fuel oil in its market area.
-A preliminary study of demand revealed that the vast majority of consumers are service-oriented. Important services to all customer groups, in order of importance, are emergency repair, low-cost heating system warranties, credit, and an annual heating system check-up. What demand pattern for fuel oil exists?
A) Diffused demand
B) Derived demand
C) Homogeneous demand
D) Clustered demand
Correct Answer:
Verified
Correct Answer:
Verified
Q45: Which sales forecasting technique assumes that a
Q46: Which statement concerning the Social Styles model
Q47: a. Describe the relationship between the heavy-half usage
Q48: With the heavy-half theory, market segments are
Q49: Which of these best illustrates benefit segmentation?<br>A)
Q51: Which target market strategy most closely resembles
Q52: Which VALS 2 segment has the highest
Q53: The majority fallacy warns marketers to consider
Q54: Age distribution, gender, education level, and occupation
Q55: An area's population, density, and climate are