A Manufacturer of Pre-Cooked Meals Wants to Change Its Marketing

Multiple Choice

A manufacturer of pre-cooked meals wants to change its marketing strategy to increase sales and to lower costs. It plans to shift from offering a selection of Greek and Italian foods to now offering only Italian pasta-based dishes. This manufacturer is moving away from

A) concentrated marketing.
B) differentiated marketing.
C) benefit segmentation.
D) undifferentiated marketing.