When the Senior Executives at a Home Improvement Center Communicate

Multiple Choice

When the senior executives at a home improvement center communicate the firm's concern for high levels of customer service and for honesty in dealing with customers (they should sell a $1 washer instead of a $100 faucet, if only the washer is needed) , the executives are communicating the firm's

A) marketing mix.
B) role of marketing.
C) corporate culture.
D) line of business.