The Following Questions Are Linked to This Scenario: as Vice-President

Multiple Choice

The Following Questions are linked to this scenario: As vice-president of marketing of a major appliance manufacturer (that specializes in refrigerators and ranges) , you are considering various alternative organizational forms for the marketing function.
-Another alternative organization design would be based upon best meeting the needs of different market segments. For example, organizational consumers (such as builders and property owners) often purchase major appliances on the basis of cost, the availability and cost of replacement parts, and ease of repair. Final consumers, on the other hand, typically purchase major appliances largely on the basis of style and color preferences. The most appropriate organization form for the firm is

A) product-oriented.
B) mixed.
C) market-oriented.
D) functional.