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  3. Study Set
    Strategic Management
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    Exam 3: External Analysis: the Identification of Opportunities and Threats
  5. Question
    Brand Loyalty Exists When Consumers Have a Preference for the Products
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Brand Loyalty Exists When Consumers Have a Preference for the Products

Question 72

Question 72

True/False

Brand loyalty exists when consumers have a preference for the products of established companies.

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