Multiple Choice
Television and online media are better suited to marketers who
A) cannot afford to hire a full-service advertising agency.
B) want to reach households primarily in remote, rural areas.
C) sell products that can be ordered only online.
D) have not been able to accurately identify their audiences.
E) wish to show their products in action.
Correct Answer:

Verified
Correct Answer:
Verified
Q32: An MPR professional most likely supplements a
Q33: Briefly describe the two steps in identifying
Q34: Short stories that provide health information or
Q35: What are the different types of connectors?
Q36: Research has demonstrated that when consumers are
Q38: Relying on colleagues and customers to identify
Q39: Outlets that pick up an MPR story
Q40: Selecting _ is the first part of
Q41: MPR professionals should verify the audience of
Q42: More people turn to radio when they