In Addition to Providing a Better Understanding of a Medium's

Multiple Choice

In addition to providing a better understanding of a medium's audience, building a connector list

A) allows a firm to increase its advertising budget.
B) provides insight into other media that reach the same audience.
C) demonstrates a firm's understanding of Maslow's hierarchy of needs.
D) enables firms to avoid future public relations crises.
E) helps a firm reduce its sales force and the number of special sales promotions.