Oliver Blanchard of the Brand Builder Blog Believes Employees

Multiple Choice

Oliver Blanchard of the Brand Builder Blog believes employees

A) generally have little stake in a company's image.
B) often create internal conflict if they don't agree with their firm's marketing.
C) should regularly interact with the mass media.
D) who are unhappy should be fired in order to improve company morale.
E) are central to a company's identity and directly affect customer service.