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Influencers Generally Do Not Come Across as Selling Anything to Consumers

Question 18

Multiple Choice

Influencers generally do not come across as selling anything to consumers, but are perceived as


A) celebrities pitching other celebrities' products.
B) marketers offering sales promotions and other incentives.
C) official, paid spokespersons talking up nationally known brands.
D) publicity seekers looking for a moment's fame in the media.
E) experts and mavens providing opinion about products.

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