Why Is It Important That Investor Relations Utilize MPR Methods

Multiple Choice

Why is it important that investor relations utilize MPR methods?

A) Firms receive a hefty tax deduction for promotional expenses.
B) Most corporate executives do not trust traditional public relations techniques.
C) The federal government does not allow corporate image advertising.
D) Firms need to sustain positive opinion about their financial viability.
E) All public trading of company shares is now performed online.