A Company's Interplay Among Customers, Vendors, and the General Public

Multiple Choice

A company's interplay among customers, vendors, and the general public

A) typically has little effect on public opinion and consumer behavior.
B) is only significant if a firm is publicly traded.
C) invariably influences opinions and instigates word-of-mouth.
D) is important when a company is spending heavily on mass media advertising.
E) is directly proportional to the effectiveness of a firm's employee relations.