The Following Questions Focus on Multidimensional Scaling

Multiple Choice

The following questions focus on Multidimensional Scaling:
-Which of the following is FALSE?

A) Perceptual maps can be created using attribute-based or nonattribute-based approaches.
B) Multidimensional scaling analysis is typically used to refer to the attribute-based approaches to creating perceptual maps.
C) The attribute-based approaches for developing perceptual maps rely on characteristic-by-characteristic assessments of the various objects using, for example, Likert-type scales.
D) a and b.
E) a, b, and c.