The Following Questions Focus on Multidimensional Scaling

Multiple Choice

The following questions focus on Multidimensional Scaling:
-For which of the following applications would multidimensional scaling not be appropriate?

A) determining viable segments that exist in a market
B) finding "holes" in a market that might support a new product venture
C) identifying the combination of attributes buyers most prefer
D) determining salient product attributes perceived by buyers in a market
E) MDS is appropriate for each of these applications