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The Following Questions Focus on Multidimensional Scaling

Question 24

Multiple Choice

The following questions focus on Multidimensional Scaling:
-Which of the following are not methods for naming underlying dimensions in multidimensional scaling?


A) After subjects have evaluated objects in terms of defined attributes, the researcher can correlate the attribute scale scores for each object with the coordinates for each object in the perceptual map.
B) Managers may use their experience to interpret the dimensions.
C) Researchers may attempt to relate the dimensions to actual attributes of the objects under study.
D) Researchers may name the resulting dimensions based on a priori hypotheses.
E) All of the above are methods for naming dimensions in MDS.

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