The Following Questions Focus on Multidimensional Scaling

Multiple Choice

The following questions focus on Multidimensional Scaling:
-Which of the following regarding the attribute-based versus the nonattribute based approaches to the development of perceptual maps is FALSE?

A) The attribute-based approaches rely on characteristic-by-characteristic assessments of the various objects.
B) The nonattribute methods ask respondents to judge directly how similar the various alternatives are using whatever criteria they desire.
C) The attribute?based approaches make naming the dimensions easier.
D) Computer programs for the attribute-brand approaches are more readily available and less expensive to run.
E) Computer programs for the attribute-based approaches are more expensive to run.