The Following Questions Focus on Multidimensional Scaling

Multiple Choice

The following questions focus on Multidimensional Scaling:
-Which of the following statements is FALSE?

A) Perceptual maps cannot only be produced when direct judgments about the similarity of objects are obtained, but also when the same objects are rated on a predefined set of attributes.
B) Similarity measurement has an advantage over attribute ratings in that it allows respondents to employ only those dimensions they normally use in making judgments among objects.
C) The attribute rating approach to multidimensional scaling analysis facilitates naming the dimensions.
D) Similarity measurement has the advantage over attribute ratings in multi-dimensional scaling analysis in that it better handles the problem of grouping respondents with similar perceptions.
E) Similarity judgments can be gathered both directly and by having respondents rate objects on a predefined set of attributes.