Use the Following Perceptual Map to Answer the Next 4

Multiple Choice

Use the following perceptual map to answer the next 4 questions.
Consumers browsing in your local bookstores were asked to make judgments of similarity among various genre of books. The consumers also made ratings of attributes of the types of books, so that vectors representing those attributes might be plotted in the space, aiding interpretation of the dimensions. The consumers also indicated their preferences among these categories. The results are plotted below.

-What could you create to get consumer Sl to buy an art book?

A) photos of the Rocky Mountains
B) masculine art
C) an art audiobook
D) art that combined fiction and masculinity
E) nothing; S1 is not into art books