The Following Questions Focus on Conjoint Measurement

Multiple Choice

The following questions focus on Conjoint Measurement:
-Which of the following statements about conjoint analysis is FALSE?

A) Subjects are asked to make judgments about stimuli that represent some predetermined combinations of attributes.
B) Respondents are asked to indicate their preference for each of the stimuli.
C) While the attributes that will be used to construct the stimuli will stem primarily from the purpose of the investigation, the analyst will have some discretion in this regard.
D) The attributes used to construct the stimuli should be actionable for the company.
E) Subjects are asked to make judgments about existing objects.