The Following Questions Focus on Conjoint Measurement

Multiple Choice

The following questions focus on Conjoint Measurement:
-Which of the following regarding conjoint analysis is FALSE?

A) The utilities or part?worth functions for a single subject can be determined.
B) The utilities can be used to determine the relative importance of each of the attributes.
C) The importance of any attribute is determined by the spread in utilities between the highest and lowest rated levels of the attribute.
D) A subject's preferences for any attribute must be monotonic for the procedure to work.
E) The importance of an attribute to an individual can depend on the levels of the attribute used when securing judgments.