The Following Questions Focus on Conjoint Measurement

Multiple Choice

The following questions focus on Conjoint Measurement:
-Which of the following are NOT true of conjoint analysis?

A) Conjoint analysis does not require the respondent to provide self?reports regarding the importance of various product attributes.
B) Conjoint analysis attempts to determine individuals' utilities for various product attributes when determining choices.
C) Conjoint analysis provides essentially the same results as a multidimensional scaling analysis in a given situation.
D) Conjoint analysis is quite dependent on the availability of a computer.
E) All of the above are true of conjoint analysis.