The Following Questions Focus on Conjoint Measurement

Multiple Choice

The following questions focus on Conjoint Measurement:
-In which of the following applications would conjoint analysis not be useful?

A) the design of a new type of motorcycle
B) the determination of an appropriate price for a new electric fan
C) the determination of a market segment, or "niche," for very high quality electronic equipment
D) the selection of advertising media for a new product introduction
E) conjoint analysis is useful in each of these situations