The Following Questions Focus on Conjoint Measurement

Multiple Choice

The following questions focus on Conjoint Measurement:
-The computer output of a conjoint analysis provides which of the following?

A) the respondent's preference for each object or brand.
B) the respondent's perception of each object or brand.
C) the respondent's utility for each attribute or product feature.
D) the mapping of perceptions and preferences.
E) none of the above.