Which of the Following Is FALSE

Multiple Choice

Which of the following is FALSE?

A) A positive linear transformation of the form y = a + bx can only be performed on a ratio scale if one is to preserve the properties of the scale.
B) A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
C) Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many of the constructs used in marketing even possess this property.
D) a and b.
E) a, b, and c.