When Using the Semantic Differential Technique, Marketers Have Tended to Modify

Multiple Choice

When using the semantic differential technique, marketers have tended to modify the basic approach. These modifications have NOT included

A) generalization of new items rather than using items from the basic list of adjective pairs.
B) the use of adjective phrases rather than simple antonyms.
C) the generation of total scores employing a procedure similar to that employed in the method of summated ratings.
D) the generation of evaluation, potency, and activity scores by which objects could be compared.
E) all of the above modifications have been made by marketers when employing the semantic differential technique.