Multiple Choice
All of the following are criteria by which to judge the accuracy of secondary data EXCEPT
A) the ability of the sponsoring organization to collect the data.
B) the source.
C) the general evidence regarding quality.
D) the purpose of publication.
E) all of the above are criteria that should be used to judge the accuracy of secondary data.
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Which of the following is(are) NOT true
Q12: Problems associated with secondary data are<br>A) cost
Q13: Which statement is true:<br>A) Data comparing competitors
Q14: Through use of the National Purchase Diary
Q15: Which of the following is the least
Q16: Which of the following is NOT an
Q17: The information obtained through standardized marketing information
Q19: Which of the following is FALSE?<br>A) The
Q20: Scanner data can contain which of the
Q21: "National Family Opinion" and "Consumer Mail Panel"