The Information Obtained Through Standardized Marketing Information Services Differs from That

Multiple Choice

The information obtained through standardized marketing information services differs from that generated by the company in several regards. Which of the following is NOT one of these differences?

A) Many companies may use the standardized information.
B) The standardized information generally is less expensive than primary research.
C) The standardized secondary information is generally more detailed than that generated internally.
D) a and c above
E) All of the above represent differences between the two sources of data.