Which of the Following Statements Is True About the Return-On-Quality

Multiple Choice

Which of the following statements is True about the return-on-quality (ROQ) view of quality management

A) Assumes that improvements in quality will always result in improved organizational performance
B) Assumes that there is a trade-off between the costs of quality and the benefits of improving quality
C) Has a goal of exceeding customers' quality expectations
D) Assumes that customers are willing to pay a premium for higher quality products and services