Question 1

A study by researchers Peter Lyman and Hal Varian at the University of California at Berkeley determined that an average of 800 MB of recorded information is produced per person each year.

Accepted Answer

A) True 
 B)False

Question 2

As venture capital money dried up, many ____, the name given to the growing batch of new, investment-driven Web sites launched in the mid-to-late 1990s, quickly ran out of cash.

Accepted Answer

A)  coms 
B)  dot-bombs 
C)  webs 
D)  dot-coms

Question 3

Negative news, transmitted on the Web, can have a harmful, but typically limited, impact on a brand, given that people's attention spans are similarly limited.

Accepted Answer

A) True 
 B)False

Question 4

As a new crop of "Webgeners" has entered the workforce, the Web has continued to become further ingrained in the development of relationships, both personal and business.

Accepted Answer

A) True 
 B)False

Question 5

"PR 2.0" involves reaching out to a global market using social media tactics such as blog comments, e-mail, and message board threads.

Accepted Answer

A) True 
 B)False

Question 6

As more people flock to the Web to watch everything from amateur videos to movie trailers, TV networks are feeling the pressure to reach audiences by putting pilots and full episodes of popular shows on the Web.

Accepted Answer

A) True 
 B)False

Question 7

In what many people consider to be the first real example of a major brand utilizing the ____ aspect of the Web to draw an audience, Burger King launches subservientchicken.com.

Accepted Answer

A)  native 
B)  evil 
C)  viral 
D)  addictive

Question 8

Social networking on the Web is much like any other social networking community in history.

Accepted Answer

A) True 
 B)False

Question 9

The term "____" refers to the population characteristics such as age, gender, education, and others that define particular markets.

Accepted Answer

A)  attitudes 
B)  markets 
C)  demographics 
D)  segments

Question 10

Women tend to use the Internet more aggressively, logging on more often, spending more time online, and connecting via broadband more frequently than men.

Accepted Answer

A) True 
 B)False

Exam 1: An Overview of the Web

A study by researchers Peter Lyman and Hal Varian at the University of California at Berkeley determined that an average of 800 MB of recorded information is produced per person each year.

As venture capital money dried up, many ____, the name given to the growing batch of new, investment-driven Web sites launched in the mid-to-late 1990s, quickly ran out of cash.

Negative news, transmitted on the Web, can have a harmful, but typically limited, impact on a brand, given that people's attention spans are similarly limited.

As a new crop of "Webgeners" has entered the workforce, the Web has continued to become further ingrained in the development of relationships, both personal and business.

"PR 2.0" involves reaching out to a global market using social media tactics such as blog comments, e-mail, and message board threads.

As more people flock to the Web to watch everything from amateur videos to movie trailers, TV networks are feeling the pressure to reach audiences by putting pilots and full episodes of popular shows on the Web.

In what many people consider to be the first real example of a major brand utilizing the ____ aspect of the Web to draw an audience, Burger King launches subservientchicken.com.

Social networking on the Web is much like any other social networking community in history.

The term "____" refers to the population characteristics such as age, gender, education, and others that define particular markets.

Women tend to use the Internet more aggressively, logging on more often, spending more time online, and connecting via broadband more frequently than men.