"Ralpindi Is Completing a Questionnaire Given to Him by a Student

Multiple Choice

"Ralpindi is completing a questionnaire given to him by a student of Anytown University. The researcher is asking him about his recall of advertisements for skincare products. Q12 asks him to agree or disagree with the statement 'I find advertisements intrusive in my daily life'. Ralpindi disagrees with the statement because he doesn't really notice billboard advertising very much, but his friend Sheila agrees with the statement saying she finds the pop-ups on websites very annoying." What data quality issue is this situation most likely to lead to for the researcher?

A) Non-response
B) Unreliable data
C) Externally invalid data
D) Internally invalid data