Question 1

Respondents in a pilot survey should be similar to those who will be included in the actual survey in terms of familiarity with the topic.

Accepted Answer

A) True 
 B)False  True

Question 2

"Have you ever had an accident at work during your normal working hours? If no, please go to Q6." What is this an example of?

Accepted Answer

A)   An attitude variable
B)   A filter question
C)   A demographic question
D)   A starter question B

Question 3

The visual appearance and wording of a questionnaire should be sophisticated to encourage people to fill it in.

Accepted Answer

A) True 
 B)False  False

Question 4

"Ralpindi is completing a questionnaire given to him by a student of Anytown University. The researcher is asking him about his recall of advertisements for skincare products. Q12 asks him to agree or disagree with the statement 'I find advertisements intrusive in my daily life'. Ralpindi disagrees with the statement because he doesn't really notice billboard advertising very much, but his friend Sheila agrees with the statement saying she finds the pop-ups on websites very annoying." What data quality issue is this situation most likely to lead to for the researcher?

Accepted Answer

A)   Non-response
B)   Unreliable data
C)   Externally invalid data
D)   Internally invalid data

Question 5

A variable that causes changes in the dependent variable and may offer an alternative explanation is called ________.

Accepted Answer

A)   An independent variable
B)   An opinion variable
C)   An attribute variable
D)   An extraneous variable

Question 6

"A question which asks respondents to position their opinion between two opposing adjectives or phrases." What is being described here?

Accepted Answer

A)   A scale question
B)   A semantic differential scale question
C)   A rating question
D)   A frequency rating question

Question 7

Which question type on a questionnaire should you use if need to know the relative importance of items to a respondent?

Accepted Answer

A)   Ranking
B)   Scale
C)   List
D)   Category

Question 8

The meaning of a group of words that is natural to native speakers but not deducible from the individual words is called the ________.

Accepted Answer

A)   Indexical meaning
B)   Lexical meaning
C)   Idiomatic meaning
D)   Experiential meaning

Question 9

"Hazel is researching flexible working policies. She distributes a questionnaire which asks questions about the organisation's 'diversity management' strategy but this is referred to in her host organisation as the 'equal opportunities' strategy. She finds that many of the questions on her questionnaire have been left blank by her respondents." What mistake has she made here?

Accepted Answer

A)   She has used the wrong terminology
B)   She has encouraged socially desirable responses
C)   She should have used a filter question
D)   She did not clarify her sample properly

Question 10

What sort of variable records how people think or feel about a subject?

Accepted Answer

A)   Independent variable
B)   Opinion variable
C)   Attitude variable
D)   Behavioural variable

Question 11

How does a measurement question differ from a research question?

Accepted Answer

A)   They are the questions you ask your respondents to answer
B)   They are questions that include scales
C)   They only measure facts not opinions
D)   They are the same

Question 12

What type of rating questions are most commonly used on questionnaires?

Accepted Answer

A)   Cronbach's Alpha
B)   Variable
C)   Likert-style
D)   They should not be used

Question 13

"In what ways do you think the charity's good work is undermined by poor publicity?" What is the most serious thing wrong with this question?

Accepted Answer

A)   It is biased
B)   It uses jargon
C)   It implies a certain answer
D)   It is not detailed enough

Question 14

"Please state how many times a week you eat out at a restaurant? 0-2 times, 2-4 times , 4 or more times." What is the most serious thing wrong with this question?

Accepted Answer

A)   It assumes you eat out at a restaurant
B)   The answer categories overlap
C)   It asks two questions
D)   All of these

Question 15

"Fred is researching fast food consumption habits of working parents. He asks his sample about their attitudes towards fast food using a questionnaire." What validity error has Fred made here?

Accepted Answer

A)   Construct
B)   Content
C)   Predictive
D)   None of these

Question 16

Why is it advisable to minimise the use of open questions on a questionnaire?

Accepted Answer

A)   To prevent bias
B)   To ensure internal validity
C)   To make coding the data simpler
D)   To ascertain internal consistency

Question 17

Age, gender, occupation and income are ________ variables.

Accepted Answer

A)   Discrete
B)   Attitude
C)   Attribute
D)   Extraneous

Question 18

Analysis of data is automated when using an Internet-mediated questionnaire.

Accepted Answer

A) True 
 B)False

Question 19

An advantage of open-ended questions is that ________.

Accepted Answer

A)   Potential is high for interviewer bias
B)   They can also be used in topic guides
C)   Coding is a challenge
D)   Respondents can express themselves freely

Question 20

A reasonable length for a postal questionnaire is 6-8 pages.

Accepted Answer