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  3. Study Set
    Research Methods for Business
  4. Exam
    Exam 11: Collecting Primary Data Using Questionnaires
  5. Question
    Why Is It Advisable to Minimise the Use of Open
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Why Is It Advisable to Minimise the Use of Open

Question 16

Question 16

Multiple Choice

Why is it advisable to minimise the use of open questions on a questionnaire?


A) To prevent bias
B) To ensure internal validity
C) To make coding the data simpler
D) To ascertain internal consistency

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