Multiple Choice
Matching
-Converting features to benefits
A) product benefit
B) product feature
C) company feature
D) company feature or company benefit
E) bridge statement
F) product benefit.
G) product configuration
H) information overload
I) Quality Assurance Certification
J) Quantifying the solution
K) organization culture
L) product strategy
M) information overload.
N) benefit
Correct Answer:

Verified
Correct Answer:
Verified
Q3: Matching<br>-Data dump<br>A) product benefit<br>B) product feature<br>C) company
Q4: Which of the following statements about product
Q5: Jillian Cho sells a line of copy
Q6: Matching<br>-""In the store, we sell hope"". Hope
Q7: Matching<br>-product selection process<br>A) product benefit<br>B) product feature<br>C)
Q9: Matching<br>-""We inspect all our garments individually so
Q10: Matching<br>-""We are in business for our customers""<br>A)
Q11: Matching<br>-Calculating return-on-investment (ROI)<br>A) product benefit<br>B) product feature<br>C)
Q12: Matching<br>-Certified service technicians<br>A) product benefit<br>B) product feature<br>C)
Q13: Matching<br>-ISO 9002<br>A) product benefit<br>B) product feature<br>C) company