Matching -Moving from a Product Orientation to a Customer Orientation

Multiple Choice

Matching
-Moving from a product orientation to a customer orientation

A) creation of customer value
B) marketing concept
C) personal selling
D) consultative-style selling
E) product positioning
F) transactional selling
G) part of one's personal selling philosophy
H) information
I) a cluster of satisfaction
J) personal selling philosophy
K) value-added selling
L) following the marketing concept
M) marketing mix
N) partnering
O) customer relationship management