Multiple Choice
Matching
-In the information economy the strategic resource is
A) creation of customer value
B) marketing concept
C) personal selling
D) consultative-style selling
E) product positioning
F) transactional selling
G) part of one's personal selling philosophy
H) information
I) a cluster of satisfaction
J) personal selling philosophy
K) value-added selling
L) following the marketing concept
M) marketing mix
N) partnering
O) customer relationship management
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Matching<br>-Use of sales automation<br>A) creation of customer
Q6: Matching<br>-Moving from a product orientation to a
Q7: Matching<br>-Salesperson making creative improvements to the sales
Q8: Matching<br>-Is an important part of the product
Q9: Matching<br>-Developing a strategic, long-term relationship of mutual
Q10: Matching<br>-Matches the needs of the value-conscious buyer<br>A)
Q11: Matching<br>-Is the person-to-person form of selling<br>A) creation
Q12: Matching<br>-Controllable variables through which a firm influences
Q13: Matching<br>-Assume the role of problem solver or
Q15: Matching<br>-Profitability should be achieved through<br>A) creation of