Which of the Following Statements About Customer Service Is FALSE

Multiple Choice

Which of the following statements about customer service is FALSE?

A) All customers should receive the same high level customer service.
B) All customers require consistent service levels.
C) The costs of serving the "best" customers are often higher than serving other less important customers.
D) Key accounts should receive higher service levels than customers that are not key accounts.
E) A positive service gap means that the supply chain delivers a higher level of service or satisfaction to customers than they require.