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  2. Topic
    Business
  3. Study Set
    Supply Chain Management
  4. Exam
    Exam 2: Customer Service and Satisfaction
  5. Question
    From the Perspective of the Marketing Concept, Customer Satisfaction Only
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From the Perspective of the Marketing Concept, Customer Satisfaction Only

Question 17

Question 17

True/False

From the perspective of the marketing concept, customer satisfaction only refers to final customers, those firms or individuals that consume the goods and services produced by firms in the supply chain.

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