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Sales Managers Have a Variety of Evaluation Techniques at Their

Question 38

Multiple Choice

Sales managers have a variety of evaluation techniques at their disposal with each having limitations as well as strengths. The extent to which the evaluation method should be easy to understand and use for sales managers and sales personnel, as well as neither too costly or time consuming is known as:


A) practicality
B) comparability
C) discriminability
D) usefulness

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